Eventive Sports


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In October 2023, the team at Eventive Sports moved into their brand-new offices, a renovated space with a completely refreshed look and feel from their previous workspace. Business Interiors is proud to have provided furniture solutions for the full project, including 43 offices, three meeting rooms, a café, a reception area, and workstations.

Eventive Sport is a leading sports event management team headquartered in Birmingham that partners on events with the SEC, the PGA, the NCAA, IndyCar, and others. The company, formerly the Bruno Event Team, also underwent a name change and rebranding process, a refresh that fell in line with the opening of their new office.

Since 1996, Eventive has managed more than 250 major sporting events in 35 states and three countries. In January 2024, Eventive was acquired by Troon, the leader in providing golf and club-related leisure and hospitality services, as @troon continues the expansion of their event management portfolio. Eventive Sports will maintain their Birmingham office and continue to support their sporting event partners.


Photography by: Katherine Horton Photography

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