The Sheraton Birmingham Hotel completed a comprehensive $5 million lobby transformation. This change marks a pivotal moment in the hotel’s commitment to the new Sheraton brand standard. The BJCC made this significant investment. It reimagined the entire ground-floor public space to blend Southern hospitality with a modern, community-centric aesthetic. Business Interiors proudly provided the furnishing solutions that helped bring this vibrant, multi-functional design and the overall Sheraton Lobby Furniture Renovation to life.
The new lobby concept was inspired by the idea of a “Public Square.” This demanded a strategic approach to furniture. Our mandate was simple: Deliver stylish, durable, and flexible products. These products had to support various activities, from quick coffee breaks to full-scale meetings. They also needed to transition seamlessly from day to evening. We ensured the furniture renovation elevated the guest experience.
We curated distinct zones throughout the expansive lobby:
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The Signature Bar & Dining Area: &More by Sheraton is the brand’s new signature café/bar and restaurant. It is central to the new space. We furnished this fluid area to handle high-volume dining. We also maintained a refined, welcoming look. The seating and tables facilitate breakfast and lunch service. They transform into a sophisticated cocktail setting in the evening.
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Collaborative Work Areas: We served the modern traveler by providing high-tech, multi-functional furniture for gathering and working. This includes the custom-designed Community Tables. These tables come equipped with integrated power and lighting. We also included comfortable sitting nooks. They offer semi-private spots for solo work or casual conversation.
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The Studios (Breakout/Meeting Rooms): The introduction of The Studios was a key functional upgrade. Business Interiors outfitted these glass-enclosed, state-of-the-art meeting areas with flexible, ergonomic furniture. Guests can book these rooms. They offer the necessary privacy for productive sessions while staying connected to the lobby’s dynamic energy.
The design palette honors Birmingham’s industrial heritage. Rich colors and textures celebrate elements like iron and limestone. Our overall furniture selection emphasizes both luxurious comfort and enduring durability. We chose every piece to withstand the rigors of a high-traffic hotel setting. The selection still maintains the elevated, refined feel of the new design.
Business Interiors’ continued partnership with the Sheraton:
This lobby transformation is part of a series of investments in the hotel. We are currently involved in additional projects. These include furnishing the hotel’s Presidential Suites. They are slated for completion later this month. Business Interiors delivered sophisticated, resilient, and multi-functional furnishing solutions. This helped the Sheraton Birmingham Hotel realize a dynamic new heart for both guests and the local community.
A+D Firm: KPS Group
Photography by: Luker Photography
