Located in Birmingham, Alabama, NewCircle offers a full continuum of care for teens and adults struggling with eating disorders. The center opened in October 2025. Their philosophy drives whole-person, trauma-informed care. They deliver this care in a setting that feels like a supportive home, not an institution.

The treatment center occupies a former assisted living facility in historic Highland Park. This required a complete transformation. Business Interiors partnered with the design team at KPS Group to address the unique furnishing challenge of this specialized behavioral health environment. The paramount goal was to source furniture solutions that were aesthetically warm, cozy, and residential. These solutions also needed to meet the rigorous requirements for safety, durability, and functionality in a healthcare setting.

We specified furniture with soft lines, comfortable textiles, and warm color palettes in the residential and common areas. This immediately reduced the clinical atmosphere. The choices created spaces that feel safe and encourage residents to relax and build community. This careful selection process balanced therapeutic design principles—such as tamper-resistance and robust construction—with comfort and dignity.

A central focus of the treatment program is the community kitchen and dining hall. Here, residents are encouraged to prepare and share meals together. For this critical area, Business Interiors provided highly durable, yet inviting, residential-style seating and tables. These pieces reinforce positive social interaction and a return to daily routine.

Through intentional furniture specification, Business Interiors helped NewCircle successfully transform the structure. The resulting environment truly embodies their mission: it breaks isolation, rebuilds trust, and supports every resident on their journey toward recovery.

A+D Firm: KPS Group

Photography by: Luker Photography